Shipii

Shipii is a mobile app that simplifies e-commerce logistics for both sellers and buyers. It allows users to manage their shipments and also enables individuals to sign up as Shippers and fulfill deliveries. The app creates a seamless, two-sided experience that connects commerce with real-world logistics in a fast, modern interface.

Design an app that supports two distinct user types: e-commerce sellers and independent shippers, while ensuring a fluid, clear experience for managing orders and deliveries.

I focused on real-world task clarity by grounding decisions in user research. Seller and shipper flows were structured around core tasks like managing shipments, confirming deliveries, and tracking order status.

The process tarted with a strong UX foundation: running surveys with potential users, defining personas, mapping user journeys, and aligning business goals through a Lean Canvas.

We used MFVD (Most Frequent/Valuable/Desirable) charts to prioritize feature sets. On the UI side, we built a modular design system to support both user and shipper flows consistently and scalably across mobile contexts, built for flexibility, making the product feel cohesive regardless of user type.

Shipii's experience led to higher engagement from both sellers and shippers, thanks to its tailored flows and intuitive task completion. The structured UX process helped us identify friction early, leading to fewer user drop-offs during onboarding and fulfillment.

The design system also supported faster iterations and ensured a consistent experience across future features.